Alisha has worked in marketing, promotions, and events with Real Monarchs, Broadway Media, Tru Fru, SixFifty, S&S Presents, and more over the last decade.
Her experience includes:
Traditional marketing in print, radio, billboards, and television advertising.
Digital marketing in digital and social media content and advertising, content planning and management, email marketing, and online promotional contesting. Additionally, she is Google Analytics certified, and has been a freelance copywriter for Real Media writing SEO-focused content for a variety of clientele.
Community marketing focused on engagement through community events, partnerships, and grassroots outreach.
Experiential marketing in tradeshows, event sponsorships and partnerships, and event sponsor activations.
Brand partnerships and sponsorship activation marketing.
You can check out a collection of Alisha’s marketing work below.
S&S Presents
Alisha initially joined S&S Presents as their Community Marketing Manager, building relationships with over 50 local businesses for ticket giveaways, fundraiser donations, and event partnerships, resulting in an additional $10-15k in revenue monthly. She then transitioned to working as their Event Admin, managing the community program, large-scale event budgeting and logistics, and merchandise management. Her efforts on large-scale events included reducing costs through budget organization and bid analysis, limiting liabilities through new event insurance policy management, and additional revenue from retail vendors and VIP programming.
During her time with S&S Presents, Alisha increased festival-branded merchandise sales by over 10x from 2022 to 2023 through strategic planning of design, budget, product, e-commerce, digital marketing, and supplier and brand partnerships to develop a successful merchandise product line for the Kilby Block Party music festival, as well as a 200% increase in overall gross sales capacity. She managed over $1.2 million in gross merchandise sales, representing over $300k in additional revenue for S&S Presents in 2023.
Real Monarchs
Alisha joined Real Monarchs for their 2019 season, which just happened to be the season that Real Monarchs won the USL Championship (good timing, eh?). She oversaw all marketing assets and budgeting including radio, TV, paid and organic social media, digital advertising, billboards, social influencers, and any other advertising buys. Her marketing efforts for Real Monarchs generated nearly 40% of all 2019 ticketing revenue and resulted in a 15% increase in overall attendance from 2018 to 2019, making Real Monarchs the only MLS2 team with a significant increase in attendance in 2019.
During her time there, she worked to redevelop Real Monarchs’ digital and social media marketing strategy including:
Research on the 2018 decrease in attendance and on high conversion audiences.
A/B testing audiences and ad types/copy and strategic segmented digital advertising.
Redefining Real Monarchs social and digital ad audiences to be hyper-local to the South Valley area, focusing on families and soccer/sports fans.
Increasing organic reach through increased posting on social accounts, including outreach to groups (city/community groups, supporter/fan groups) with exclusive offers.
Utilized Facebook events to promote games, resulting in an additional 143.3k organic reach from shares, responses, and posts.
Increasing digital and social ad spend to support new efforts, resulting in a 57% increase in impressions and reach from 2018 > 2019 and an average conversion rate of 3% per campaign.
In addition to focusing advertising to South Valley, Alisha developed and implemented the Real Monarchs Grassroots Community Outreach program. This program partnered with the nine cities and communities surrounding Zions Bank Stadium to attend community events and create special offers for residents and youth soccer programs. She also trained and managed the Grassroots street team staff.
Grassroots attended over 100 events in 2019, including Real Salt Lake and Utah Royals FC games, community events, and school assemblies.
Developed lead-generation through mailing list signups and giveaways at events.
Grassroots reached approximately 180,000 people from February through November of 2019.
She also worked with ticketing, operations, concessions, and partnerships to develop a season-long fan experience and stadium activations and entertainment plan.
Themes for every game (Star Wars Night, Pups at the Pitch, Princess Day, and more).
Partnership activations in coordination with certain themes (Lucasfilm, Lifevantage, local community groups).
Fan experience activations with ticketing and concessions (gate giveaways, photobooth, face painters, special food items - e.g. lightsaber churros).
Player meet and greets and signings.
Fan contests and swag giveaways.
You can see a collection of marketing campaigns Alisha directed at Real Monarchs below.
Broadway Media
Alisha started out at Broadway Media in 2011 volunteering at Mix 107.9’s Earthfest concert, then interning her senior year of high school. After graduating high school, she was on air with Mix 107.9 and Rewind 100.7 in Salt Lake City and Mix 103.1 and X98.9 in St. George until December 2012. In 2013, Alisha became a group promotions assistant with Simmons Media, which then was purchased by a new owner and became Broadway Media. By 2014, Alisha was overseeing major aspects of all seven radio stations for Broadway Media, working with Vice President of Promotions and Events, Jake Jensen, as Assistant Director of Promotions and Events. During her time there she:
Planned and executed promotions and non-traditional revenue events for all seven radio stations.
Reorganized stations’ promotional content management structure to assist incoming promotions directors.
Developed promotional ideas and wrote group-wide proposals incorporating all available promotional and marketing assets available.
Wrote promotional proposals for sales-driven promotions as well as client-based promotions including concerts, movie screenings, local events, client giveaways, and more.
Facilitated promotional and client-based contesting in collaboration with the sales department, marketing via on air, web, and social media promotions to create positive listener and client experiences within promotions.
Represented stations at local events, concerts, and remote broadcasts; interacted with event attendees, encouraged involvement with station promotions, including lead-gen promotions for sales and clients.
Generated digital content for website, blogs, email, and social media, posted and scheduled organic social media and emails.
Maintained groupwide cloud accounts including vPromo and When I Work, and station website calendars.
Planned and executed artist promotional appearances such as meet and greets, VIP experiences, and promotional performances with record labels and/or band management, including Warner Records, Q Prime, Interscope Records, Universal Music Group, Sony Music, Red Music, Columbia Records, Glassnote Records, Atlantic Records, Mom + Pop Records, Amplify Entertainment Group, RCA Records, and more.
In addition to her promotions responsiblities, Alisha also developed and implemented Broadway Media’s first ever staff management system for part-time event and broadcast staff. These efforts led to her managing all part-time staff and scheduling for the group.
Proficiently staffed over 1,000 events per year for all seven radio stations and events.
Trained over 50 part-time staff members on Broadway Media’s technical broadcast procedures and station representation.
Managed weekly schedules of all promotional events and broadcasts, staffed all events.
You can see a collection promotions and events Alisha worked on below.
Trü Frü
Alisha was the Field Marketing Director for Trü Frü’s Utah Sampling program. During her time there, she averaged 7,000 to 10,000 samples distributed per week at a variety of locations including grocery stores, soda shops, community events, youth sports, and more. Her efforts to redevelop the sampling program to target specific areas and retailers resulted in a 398% increase in sales at Associated Foods Stores across the Wasatch Front. She also worked with local retailer Harmon’s Grocery to implement their first sampling program since the beginning of the COVID-19 pandemic, and sampling through their E-Shop program. These tactics resulted in a 300% increase in sales with Harmon’s, which was already Trü Frü’s highest sales retailer in Utah. In addition to directing and executing the sampling programs, she worked with influencer marketing to help execute influencer content and campaigns, as well as look for opportunities in the community to bring joy through Trü Frü.
Alisha also worked with the CMO to identify e-commerce grocery retailers, researched and developed strategies to implement digital e-commerce advertising campaigns through various e-grocery platforms. Additional duties included community management through customer review systems, social media content, and physical brand asset implementation with partner retailers such as Fiiz, Roxberry Juice Co, and Associated Foods Stores.
SixFifty
As SixFifty’s Event Marketing Manager, Alisha had the opportunity to try out new events for the company as they began their venture into event marketing. With a goal of one or two events by the end of 2021, she was able to far surpass that goal, coordinating six events for SixFifty in the Human Resources and Privacy industries within 4 months of starting the project. These events brought in over 1,800 new leads in key audiences for SixFifty’s legal document automation tools for Employment Law and Data Privacy Compliance and saw a 110% ROI in new revenue pipeline created through event leads.
In addition to identifying and coordinating events, Alisha managed SixFifty’s physical brand assets including a tradeshow booth and merchandise for employees, client gifts, and promotional uses. This included directing the design of tradeshow equipment, and working with local and online suppliers to source merchandise including clothing, and prioritizing “useful swag” to minimize waste and maximize the impact of merchandise to build brand recognition with potential clients.
Fairstream
During a brief venture into the small startup tech world, Alisha worked with Fairstream, a startup backed by Utah startup accelerator, RevRoad. Fairstream is a platform that connects underrepresented professionals with top tech companies for employment opportunities, mentorship, and network building, During her time there as Director of Community Marketing, Alisha worked with over 40 community partners, including local partners like Silicon Slopes, TechMoms, and the Utah Black Chamber as well as national organizations like Latinas in Tech, Techqueria, YearUp, and Blacks in Technology, to help support their members through online virtual job fairs, hiring events, and career skills workshops through the Fairstream platform. These events included the Get Hired Summit, Latinas in Tech Utah Job Fair, YearUp West Coast Job Fair, Equality Utah Job Fair, and more. Additionally, Alisha used organic marketing tactics and partnerships to increase event attendance and social media following, these efforts resulted in a 17% increase in social media following and 38% growth in overall organic traffic.
Additional responsibilities included email marketing campaigns, social media content planning and management, virtual event planning and hosting, and graphic design.
Additional Marketing Experience
In addition to her professional experience in marketing, Alisha attended the University of Utah, graduating with a BA in Communication Studies with a focus in media writing, media literacy, and marketing. She also attended Spy Hop Productions for 4 years in their film programs. She is an experienced content creator, copywriter, and video content producer and editor.
Check out a collection of Alisha’s copywriting and video content below.
