Alisha has worked in event production since 2011 when she started working with Broadway Media. Since then, she has been involved in the event production process of 20+ festival style events per year, ranging from concerts to street fairs to parades to food truck battles and more.
She has experience in the full event production process from start to finish, including budgeting, permitting, advancing, event staffing, logisitical planning, vendor management, and closing out events. She can plan and produce any event from small, intimate settings to large outdoor venues.
Services include:
Event concept planning.
Budget planning, management, and reconciliation.
Securing venue space and permitting with local offices.
Logistical planning including:
Contracting vendors for stage production (staging, lighting, audio, video, etc…).
Contracting vendors for venue operations (infrastructure, food and beverage, security, etc…).
Venue placement mapping.
Production advance.
Internal and external event staffing.
Day of show logistical and production management.
Box office and line management.
Sponsorship and partnership vendor and activations placement.
Staff coordination, lodging, and logistics.
Post-event budget reconcilation and reporting.
You can see past events Alisha has worked on below.
Kilby Block Party 2022 + 2023
Scaling Kilby Block Party from a 3,000 person to 25,000 person festival was no easy feat for S&S Presents. I had the opportunity to bring my decade of large-scale event experience to the table and help grow the festival to new heights. This included overseeing budgeting, venue contract negotiation, negotiating with vendors and ensuring execution through the contract lifecycle, working with relevant consultants and internal stakeholders to better the VIP + ADA experiences for guests, advising on map placement, coordinating staffing logistics for various departments, and managing merchandise operations for the festival including staffing, equipment logistics, inventory, sales reconciliation, and accounting budget reconciliation.
Utah Film Center: Tumbleweeds Film Festival for Kids + Utah Queer Film Festival
For 2024, I was the Event + Operations Manager for Utah Film Center’s 2024 programming. My biggest events included the annual Tumbleweeds Film Festival for Kids and Utah Queer Film Festival overseeing all event operations for both film festivals. This included managing staffing, volunteers, operations budget items, vendors and contractors, venue advancing and communications, and coordinating with department leads to ensure their department’s deliverables were executed on time. Both film festivals were resounding successes in 2024, including breaking Utah Queer Film Festival’s revenue sales record.
Real Monarchs Champions Celebration
Due to the nature of sports playoffs being a week by week scenario, Real Monarchs winning the 2019 USL Championship meant we had approximately 4 days to plan a celebration in partnership with Herriman City, with only 2 days between when the team won the championship and the event. (We also planned the USL Championship’s first ever champions airport reception in league history with less than 24 hours notice.) This event included a parade around J. Lynn Crane Park in Herriman, concluding on the steps of Herriman City Hall with a ceremony celebrating the team, fireworks, a merchandise booth and a celebration with food trucks and vendors, a photo booth the USL Championship trophy, a meet and greet signing line with the team, and more.
Thanks to a strong partnership with Herriman City’s events and recreation department and relationships with local vendors to provide parade entries, sound equipment, support staff for event set up, and local news and radio outlets for coverage, we were able to pull this event off in a very small timeframe with a great turnout and guest experience.
Broadway Media Events and Concerts
Since 2011, Broadway Media has given me the opportunity to be very involved in the event production process and afforded me a lot of hands on experience. From the smallest event with 20 people meeting an artist after an acoustic set to a full festival with 10,000 people in attendance, we’ve had the smoothest events and we’ve had a festival where the lead singer of the headlining band wasn’t going to make it because he was in the hospital with a 102’ fever and a possible case of malaria. I’ve seen it all, and can handle anything that could possibly happen. Here are some of the events I’ve done with Broadway Media, from concerts to street festivals.
